If you have a website, you need a blog.  More and more, webmasters and web developers are seeing the effectiveness of blog entries on search engine optimization.  By continually providing new relevant website content, your page rankings will improve over time.

Most people think of blogs in their original form – as venues for expressing personal opinions.  But the blog feature can also be used to provide informational articles, tips, or how-to’s that relate to your business.  In this capacity, you have the opportunity to keep your SEO content up to date with new key words, search terms and phrases that customers are using to find your product.  If an organic search links a reader to your article, it provides an entry point for them to view your site and potentially purchase your services.

An interesting and informative blog entry will also increase the amount of time that a visitor stays on your site.  Known as “stickiness,” the copywriting should be so compelling that visitors are hungry to read more.  Current topics and useful tips – especially when written in a series – will keep readers moving from one post to the next.  They will also be anticipating more great content and will check back with your site in the future.

Because the best outcome is website visitors that return again, pick a level of blog posting frequency and commit to it.  Once a week, every two weeks, monthly – the frequency will depend on your site’s main business.  Start with a posting schedule that you are certain to maintain, and treat it like an unbreakable appointment.  Consistent, steady content building will attract the attention of people and search engines, and your page rankings will improve.

Tags: Blog Entries, copywriting, SEO content, Website Content