Good SEO uses relevant keywords in meaningful content that both serves your human visitors and attracts the search engines. Using the RELEVANT keywords in MEANINGFUL content helps raise your website’s ranking in organic search results.
As often happens, website writers begin to believe that if some is good, then more must be better. But with keywords, that strategy can backfire. The practice of “keyword stuffing” means that a webpage is loaded with the keywords in an attempt to gain search engine ranking – keywords used without relevance or with less meaning. There are plenty of tricks out there, such as adding the words in the background color so that they are not visible to humans, hiding long lists of terms in meta data or alt tags, or including long lists or paragraphs of just keywords out of context.
Current search engines are savvy enough to look for these techniques and determine whether the content is relevant and meaningful. Should your keyword use fall outside of their algorithms, your page ranking will actually suffer or your website could be banned altogether. To avoid this problem, Google suggests that you create, “… useful, information-rich content that uses keywords appropriately and in context.”
In other words, relevant keywords in meaningful content. If your site provides information on flowers from space, use the terms “flowers” and “space” in every paragraph for as many unique paragraphs as you can create. Professional content writers do not duplicate or randomly repeat content. Professional content development does not reorganize the exact same sentences and pretend it is a new paragraph. Rather, good website copywriting provides an informative article with subtitles that explains as much about flowers from space as you are capable of sharing with your visitors. Make sure that the content is understandable to humans, and let the search engines find your site legitimately.
Tags: copywriting, professional content development, professional content writer, SEO, Website Content, website writer
