A recent Newsweek article titled The Richer Sex by Rana Foroohar gives the statistical proof to why today’s businesses should begin catering to women. It estimates that by 2024 – just over 10 years from now – the average American woman will make more than the average American man. The point of the article is that all business sectors, not just food, fashion, and family items, should be focusing their campaigns on women of all sizes, shapes, and ethnicities. Even today when women are not the top earners, they still demonstrably make the majority of purchasing decisions.
The way your business is perceived by women will affect not just your bottom line today, but also your customer loyalty and long term growth. Being old enough to have once heard, “Honey, that’s not the insurance coverage you want. Why don’t you have your husband call me and I will discuss it with him,” while comparing car insurance, I can attest to the fact that that company remains on my never-again list even after 20-some-odd years.
The effect that your business message – your website content or blog post – has on the women that visit your site is crucial to converting those visits to sales. It is important to know that your web site content is appealing, or at least not offense, to women. Your copywriter, blog writer, or marketing strategist need to understand what women want to see when evaluating your product or service.
Tags: blog post, blog writer, copywriter, Marketing, web site content, Website Content
